Creative Services Marketing Manager-A1CU2
Company Name:
Whirlpool
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world in 2014. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170 countries. We earn the trust of consumers in nearly every country by focusing on what matters most. Because of our leadership practices, development opportunities, business performance, strong reputation and a commitment to the communities where we live and work, Whirlpool Corporation has received many awards including - Fortune Magazine's Top Companies for Leaders, one of the world's Most Admired Companies, Fast Company's Top 50 Most Innovative Companies and we've had a perfect score on the Human Rights Campaign Corporate Equality Index for 11 years in a row. Additional information about our company can be found at .
Day to Day
Ensures the KitchenAid brand image & experience is accurately upheld and consistently maintained by overseeing designers and working with the Senior Global Marketing Manager and implement and adapt creative directives as well as lead and execute the creative development of global visual projects all in line with the assigned budgets
Manages a team of 2 full time employees
What You Will Do
Develop long-term creative direction for the Brand based on competition, market, global, and category trends and Marketing and Sales goals
Maintain a roadmap for creative brand efforts translated from business needs
Consistently represent and understand the Brand Values and communicate them visually through all visual creative materials
Be aware of our competitors and their creative approach
Create designs, layouts for all Small Appliances creative (i.e. packaging, specification sheets, product catalogs, etc.)
Manage all yearly budgets
Assist with advertising Campaign Rollout
Maintain and communicate a thorough understanding of all relevant company, store, brand and creative information
Participate in the recruitment of local creative and production companies
Ability to problem solve, to work in fast paced environment, to handle difficult situations and to provide superior customer service to both internal and external customers and employees
Review all final creative and be responsible for the accuracy of all art files
Develop a thorough understanding of all retail partners, including their design standards and requirements
Lead graphics team of two designers
Develop global packaging, videos, photography that align with go to market strategy for product launches
Align with marketing initiatives to deliver on-target creative solutions that communicate the needs of the business
Provide art direction on commercial shoots and lead recipe strategy for advertising
Qualifications
What You Need to Succeed
Education: Bachelors Degree
Work
Experience: Minimum 8 years of graphic design or relevant experience
Strong Adobe Creative Suite experience
Proficient in InDesign, Photoshop, Illustrator and Dreamweaver
Strong typography skills, packaging experience and ability to direct photo/video shoots
Ability to collaborate with other professionals: photographers, stylists, videographers, marketers, product teams and production
In-depth knowledge of products and brands
Endless Opportunities
Whirlpool has big plans for the future, just like you. We understand that it takes preparation and hard work to get there. So, we offer challenging purpose, ownership of your role, great teams, and tools to build your capability. In our performance-based setting, you can take your career in exciting new directions - and as far as you want to go.Estimated Salary: $20 to $28 per hour based on qualifications.
Whirlpool
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world in 2014. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170 countries. We earn the trust of consumers in nearly every country by focusing on what matters most. Because of our leadership practices, development opportunities, business performance, strong reputation and a commitment to the communities where we live and work, Whirlpool Corporation has received many awards including - Fortune Magazine's Top Companies for Leaders, one of the world's Most Admired Companies, Fast Company's Top 50 Most Innovative Companies and we've had a perfect score on the Human Rights Campaign Corporate Equality Index for 11 years in a row. Additional information about our company can be found at .
Day to Day
Ensures the KitchenAid brand image & experience is accurately upheld and consistently maintained by overseeing designers and working with the Senior Global Marketing Manager and implement and adapt creative directives as well as lead and execute the creative development of global visual projects all in line with the assigned budgets
Manages a team of 2 full time employees
What You Will Do
Develop long-term creative direction for the Brand based on competition, market, global, and category trends and Marketing and Sales goals
Maintain a roadmap for creative brand efforts translated from business needs
Consistently represent and understand the Brand Values and communicate them visually through all visual creative materials
Be aware of our competitors and their creative approach
Create designs, layouts for all Small Appliances creative (i.e. packaging, specification sheets, product catalogs, etc.)
Manage all yearly budgets
Assist with advertising Campaign Rollout
Maintain and communicate a thorough understanding of all relevant company, store, brand and creative information
Participate in the recruitment of local creative and production companies
Ability to problem solve, to work in fast paced environment, to handle difficult situations and to provide superior customer service to both internal and external customers and employees
Review all final creative and be responsible for the accuracy of all art files
Develop a thorough understanding of all retail partners, including their design standards and requirements
Lead graphics team of two designers
Develop global packaging, videos, photography that align with go to market strategy for product launches
Align with marketing initiatives to deliver on-target creative solutions that communicate the needs of the business
Provide art direction on commercial shoots and lead recipe strategy for advertising
Qualifications
What You Need to Succeed
Education: Bachelors Degree
Work
Experience: Minimum 8 years of graphic design or relevant experience
Strong Adobe Creative Suite experience
Proficient in InDesign, Photoshop, Illustrator and Dreamweaver
Strong typography skills, packaging experience and ability to direct photo/video shoots
Ability to collaborate with other professionals: photographers, stylists, videographers, marketers, product teams and production
In-depth knowledge of products and brands
Endless Opportunities
Whirlpool has big plans for the future, just like you. We understand that it takes preparation and hard work to get there. So, we offer challenging purpose, ownership of your role, great teams, and tools to build your capability. In our performance-based setting, you can take your career in exciting new directions - and as far as you want to go.Estimated Salary: $20 to $28 per hour based on qualifications.
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